For about 3 years I’ve been struggling to figure out how to identify myself as a practitioner. I have been proudly labeled as a nutritionist since 2000. Heck, I’ve been preaching good nutrition since I was 17 years old.  My company name, Pure NEWtrition, (founded in 2004) I created with the intention of inferring the public that what I brought to the science of nutrition is unique, fresh, simple and new.  I believed and still do, that my interpretation of nutrition and the technique I use in practice, Contact Reflex Analysis, is cutting edge. I offered a true nutritional assessment that was so specific to the patient’s needs that their healing was inevitable.  I also saw this for myself from fellow colleagues’ experiences. My long-term goal is/was to reach the world with the truth about good nutrition as medicine; “Let food be thy medicine, and let medicine be food”.  It has allowed me to successfully do what I intended to do - to offer people hope and healing where conventional medicine falls short, and to provide an alternative to the sometimes grim reality that they offer the community.